Eldugo is a brand which works predominantly with local african fabrics: ankara, kente, adire, etc. to craft a variety of modern day accessories ranging from bags to bow ties for male and female folk alike.

APPROACH

Eldugo as a brand is characterised by
three major themes

Fabrics and materials central
to african traditional dressing
and culture are employed.

The use of bright and vivid hues
present in their products and
method of craftsmanship.

Each piece is modern, stylish,
and intrinsically african; crafting
modern wear with textile fabrics.

Logo Variation

Flowers come in a broad variety of colours; and african
fabrics likewise, displaying a diverse range of patterns.

This idea of variety is employed in the logo variation.
The flower petals in the logo change colour and
embody the print of various african fabrics, With this
the logo sports a different look in specific scenarios
e.g. media campaigns, public holidays etc.

Flowers come in a broad variety of colours; and african fabrics likewise, displaying a diverse range of patterns.

This idea of variety is employed in the logo variation. The flower petals in the logo change colour and embody the print of various african fabrics, With this the logo sports a different look in specific scenarios e.g. media campaigns, public holidays etc.

Visual Identity

Eldugo’s packaging is characterized by the use of a
single ankara strip on a plain canvas which:

1.) Places emphasis: The textile patterned strip is the
first thing to be noticed, drawing its origin from
african culture.

2.) Reflects style: Less is more, the use of little or
nothing reflects a style of minimalism which gives
a modern look.

Eldugo’s packaging is characterised by the use of a single ankara strip on a plain canvas which:

1.) Places emphasis: The textile patterned strip is the first thing to be noticed, drawing its origin from african culture.

2.) Reflects style: Less is more, the use of little or nothing reflects a style of minimalism which gives a modern look.

Logo Variation

Visual Identity

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